We develop


Forward vision and leading on travel & tourism

ON Tourism Strategic Consulting Inc. is a boutique forward-thinking studio focused on keys areas of the hospitality industry.

We provide destinations, organizations and companies a comprehensive strategy to develop tourism projects and maximize their potential in a responsible way.

With exceptional experts, we combine experience, strategic and innovation to help our clients achieve success earlier than expected.

What we Do

Our Services


The only way that Tourism can contribute to a sustainable development is through a thoughtful and comprehensive planning process where all and each of the shareholders are considered.


Connectivity plays a critical route in the economic development of countries and regions. Airlines, airports, destinations are all concentrated in their own responsibilities, but a collective analytical process can initiate and maintain air frequencies.


A complex phenomenon as tourism requires a set of creative strategies and techniques to correctly align destinations’ and hospitality companies’ strengths to market trends and opportunities.


Funds and investment groups on many occasions are looking to maximize revenues in the short run. However, Tourism investment projects are deeply involved in the social, economic, cultural, and environmental ecosystem of the places where are developed. Thus, the attraction process requires a strategic and purposeful vision to be fruitful for all.

Who we are

About Us

We know how the tourism is the best way for the future economies and communities and our collective team provide the intelligence, creative strategies, and techniques to help our clients to be a visionaries for the next era of travel industry.


To activate tourism as a positive catalyst of change in destinations, organizations and companies involved in the industry.


To be the leader in strategic thinking, planning, marketing, air route development and investment in tourism.



Our Clients

We provide to destinations, organizations, and companies a comprehensive strategy to develop tourism projects and maximize their potential in a responsible way.


For more information on how to work with us, use the form or call and we will be in touch as soon as possible.


Tourism is one of the sectors that contributes the most to the economic and social development of a region; And currently, travel indicators are showing that the future of the tourism industry is changing. Making decisions and managing actions that improve the performance of organizations is the new reality for every travel leader and at On Tourism Consulting we help our clients improve their approach and prepare a plan to respond to challenges and take advantage of opportunities.

The vision we share is to take advantage of the experience in the travel industry and go further developing innovative strategies that reinvigorate the trust of all industry players. Our most important contribution is to push travel companies to the next level not only with a different future, but with a better one for its ability to return to growth.


Rodrigo Esponda is a tourism professional with more than 20 years of experience in the industry having worked in Canada, Mexico and the United States. Since 2016 he has been the Managing Director of the Los Cabos Tourism Board (FITURCA) in charge of the marketing, communication and branding efforts of the destination.

Previously, Mr. Esponda worked for 16 years in the Mexico Tourism Board in various responsibilities in New York, Chicago and Toronto; the last 4 years as Regional Director for North America, coordinating Mexico’s promotional efforts in the United States and Canada, and linking with major tour operators, airlines and travel agencies. He previously worked at the National Trust Fund for Development (FONATUR).

Mr. Esponda has been professor of tourism planning at New York University (NYU). He graduated in architecture from the Autonomous University of Mexico (UNAM), holds a master’s degree in administration from Columbia University in New York. He is in the process of presenting his dissertation for the master’s degree in tourism destination management by Anahuac University. He is Certified at Professional Meetings of the Convention’s Industry Council. Since 2019 Mr. Esponda is a member of the Mexican Diplomacy Tourism Council.

Mr. Esponda is opinion columnist in the leading mexican newspaper EL UNIVERSAL and a speaker recognized for his innovative spirit and strategic leadership skills.